Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods

Blog

HUF x Thrasher “Tour De Stoops”

Huf_X_Thrasher_2016_Feature

The new collaboration between HUF and Thrasher is dubbed “Tour De Stoops” and pays tribute to France’s annual bicycle race Tour De France. The partnered range sees a selection of skate and cycling-inspired apparel and accessories. Included in this drop are hoodies, long-sleeve shirts and headwear — all sporting HUF and Thrasher’s co-branding. Be sure to stop by the shop and pick up your favorite piece! Now available in-store & online. Click the more tab for more photos. (more…)

Adidas Tubular Shadow

Adidas_Originals_Tubular_Shadow

New from Adidas is the Tubular Shadow which features a Suede upper with a sculpted low-profile sole. The sneaker is finished with round laces that traverse the bootie-like upper and a central tongue-pull. Coming in either an all White or all Black colorway. Available in-store & online. Click the more tab for more photos. (more…)

Penfield Winter ’16

Penfield_Powerbridge_Jacket_Navy_Detail

The Winter ’16 collection from Penfield has arrived at the shop. You will definitely keep warm this season with any of these pieces that Penfield has brought to the table with their weather-resistant outerwear. This collection includes a Kingman Jacket, Kasson Reflective 3M Jacket, Bowerbridge Jacket, a Kemsey Quilted Shirt and some beanies and many other styles of apparel. Be sure to stop by the shop and pick up your favorite piece for the cold weather Available in-store & online. Click the more tab for more photos. (more…)

Nike SB Dunk Low “Pink Box”

Nike_SB_Dunk_Low_Pink_Box_Feature

Third in their series honoring the cardboard shoebox that has changed throughout the years is the “Pink Box” Dunk Low by Nike SB. The pink box from 2005, widely considered one of Nike’s most stylish shoeboxes ever, has transformed itself into the SB Dunk Low, with a reflective pink upper, black swooshes, and the shoe-box logo debossed into the heel. Available in-store on 11/25 in limited quantities so be sure to arrive early to get your hands on a pair! Click the more tab for more photos. (more…)

Adidas Tubular Doom PK

Adidas_Tubular_Doom_PK_Holiday_2016

The Tubular was born as a ’90s running sneaker, but this version has evolved for the street. With built in adidas Primeknit – these shoes feature a sleek, deconstructed upper with a rippled midsole for a fashion-forward take on sports style. These sneakers are breathable and flexible. Featuring an adidas Primeknit upper for an enhanced fit with sock-like construction and textured ripple details on tube-inspired EVA midsole. Coming in either a Vintage White or Triple Black colorway. Available in-store & online today. Be sure to drop by the shop to pick up a pair before they’re gone! Click the more tab for more photos. (more…)

BBC Holiday ’16

Billionaire_Boys_Club_BBC_Layer_LS_Scoop_White_Burg_Detail

Billionaire Boys Club has arrived at the shop for Holiday ’16! A mix of new tee’s, long-sleeves, hats and hoodies are now in stock. Available in-store & online. Be sure to stop by and pick up some pieces before they’re gone! Click the more tab for a closer look. (more…)

Publish Holiday ’16

Publish_Caleb_Jacket_Tan_Detail_1

Arriving at the shop is Publish Brand’s newest collection for Holiday ’16. There are a variety of pieces in this drop ranging from Pants to Button-Up Shirts to Jackets. Available in-store & online today. Dtop by the shop and pick up your favorite pieces! Click the more tab for more photos. (more…)

Publish Brand x North Face “Midnight in Antarctica” Collection

Publish_Brand_x_North_Face_Midnight_in_Antarctica_Collection

Publish Brand has recently teamed up with The North Face on a limited edition footwear collection dubbed “Midnight in Antarctica.” This is the first-ever partnership between the two labels and it’s certainly not one to look over. The collaborative offering features a hi-top boot as well as an outdoor slipper. Each model is swathed in a deep navy colorway and is “carefully designed to represent [Antarctica's] midnight sky, the deep black foreground, and the white snow-filled landscape.” These are now available in-store & online today. Drop by the shop to check them out! Click the more tab for more photos. (more…)

Nike SB Janoski Mid PR Navy/Brown

Nike_SB_Janoski_Mid_PR_Obsidian_Navy_Brown_Feature

Nike SB delivers a slightly different look on the Janoski Mid for November. The new mid has brown accents throughout to match the laces. The upper is composed of an Obsidian leather. Finished off with a Birch swoosh and outsole to match. These are great for Winter as it features wool on the inside. Stop in and grab your pair today. Click more tab or title for a detailed look below. (more…)

The Hundreds x Death Row 25th Anniversary Collection

The_Hundreds_x_Death_Row_Feature

To commemorate Death Row’s 25 anniversary – The Hundreds has teamed up with the record company to release this limited edition capsule collection. Featuring Dad hats, crew necks, tee’s and more, this collection is now available in-store & online today! Drop by the shop to pick up your favorite pieces! Click the more tab for more photos. (more…)

Nike SB Dunk High “Red Velvet”

Nike_SB_Dunk_High_Santa_Claus_Feature

In honor of good ol’ Saint Nick – Nike SB has released an all over Red Velvet sneaker with contrasting white detailing on the tongue and midsole to celebrate this Christmas season. These are now available so be sure to stop by the shop and pick up a pair! Click the more tab for more photos. (more…)

Nike SB Dunk Low BBQ Brown (Brown/Gum)

Nike_SB_Dunk_Low_BBQ_Brown_Brown_Gum_Feature

The Nike SB Dunk Low BBQ Brown features Brown leather throughout with Brown suede overlays. Sitting on top of a White midsole and a Gum outsole to complete this clean look for the Fall. This Dunk Low will is now available in-store! Be sure to drop by the shop and check them out! Click the more tab for more photos. (more…)

Nike SB Dunk Low IW Sea Crystal (Green/Black)

Nike_SB_Dunk_Low_Sea_Crystal_Green_Black_Feature

Ishod Wair has redesigned the Dunk Low with his own specification which feature a thin, minimal padding in the collar and tongue for an enhanced and more flexible feeling. This clean Dunk Low IW is seen sporting a Sea Crystal Suede upper with a White leather base. Featuring contrasting Black accents on the Swoosh, Heel, Tongue tab and heel. Sitting on top of a Black outer sole to finish off this look. Be sure to stop by the shop and pick up a pair! Click the more tab for more photos. (more…)

Nike SB Janoski CNVS Orange Camo (Orange/Multi)

Nike_SB_Janoski_CNVS_Orange_Camo_Orange_Multi_Feature

A perfect sneaker for Fall, the Stefan Janoski by Nike SB features an Orange Camo canvas upper. Sporting a Black swoosh, boasting its classic White vulc sole to complete the look. These are now available in-store. Don’t sleep, these will not last! Click title or more tab for a closer look below. (more…)

Nike SB Dunk High Boot Triple Black

Nike_SB_Dunk_High_Boot_Triple_Black_Feature

This Dunk High Boot by Nike SB is ready for whatever weather gets in its way. Featuring water-resistant triple black leather uppers with tonal stitching and Swoosh, the Nike sits high above a ruggedly segmented outsole, providing both natural flex and grip for hitting the slippery stuff. Adding an extra level of ‘ready to roll’, this Dunk High features a ripstop tongue and fleece lining. Now available in-store today! Drop by the shop and pick up a pair! Click the more tab for more photos. (more…)

Adidas Skateboarding Suciu ADV Navy/Gum

Adidas_Skateboarding_Navy_Gum_Suciu_ADV_Navy_Gum_Feature

This Suciu ADV by Adidas comes in a Navy colorway with white accents. Featuring an Adiprene insole for extra cushioning and grip when skating. Finished off with a gum outsole to complete this clean look. These are now available in-store and online. Stop by today and try them on! Click the more tab for more photos. (more…)

Adidas Skateboarding Busenitz (Wheat/Black)

Adidas_Skateboarding_Wheat_Busenitz_Wheat_Black_Feature

The Adidas Busenitz Pro skate shoes are inspired by the Copa Mundial, Dennis’s favorite soccer cleat from back in the day, but constructed for skate. A low profile outsole provides maximum board feel with a customizable tongue for added flare. Sporting a combination of a leather and canvas upper. This Busenitz comes in a Wheat colorway with hits of Black on the side branding and heel tab. Sitting on top of a Brown outsole to finish off this clean look. Available in-store & online. Stop by the shop to pick up a pair! Click the more tab for more photos. (more…)

Adidas Skateboarding Busenitz (Onix/Black)

Adidas_Skateboarding_Onix_Busenitz_Onix_Black_Feature

The Adidas Busenitz Pro skate shoes are inspired by the Copa Mundial, Dennis’s favorite soccer cleat from back in the day, but constructed for skate. A low profile outsole provides maximum board feel with a customizable tongue for added flare. Sporting an Onix perforated suede upper with hits of contrasting White on the side branding. Sitting on top of a Black outsole to finish off this clean look. Available in-store & online. Stop by the shop to pick up a pair! Click the more tab for more photos. (more…)

Nike SB Dunk High “Silver Box” Grey/Green

Nike_SB_Dunk_High_Silver_Box_Grey_Green_Feature

Second in their series honoring the cardboard shoebox that has changed throughout the years is the “Silver Box” Dunk High by Nike SB. Featuring a premium metallic silver suede throughout to with contrasting Green swoosh and laces to best represent the original boxing. An embossed box graphic hits the heel. Sitting on top of a rubber gum sole to finished off this clean look. These will be available Friday October 28th. Be sure to pick up a pair before they’re gone! Click the more tab for more photos. (more…)

Nike SB Janoski “Obsidian OG”

Nike_SB_Janoski_Obsidian_OG_Navy_White_Feature

New from Nike SB is this “Obsidian OG” Janoski which features a perforated navy blue leather upper, an embroidered white swoosh, heritage brown boat laces and a padded suede collar. Finished off with a clean white midsole with a matching brown foxing stripe set over a dark navy outsole. Available Friday 10/28. Drop by the shop to get yourself a pair! Click the more tab or title for a full look below. (more…)