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Publish Spring ’15

Publish Veller Jogger - Black Logo Detail

“The Resistance” is the name of Delivery 1 of Publish Brand‘s Spring 2015 collection. It represents the largest and most comprehensive product launch in the label’s history. Its title is a call to arms to resist old habits, as well as the herd mentality that can place artificial limits on expressions of personal style. The pieces are designed to leave an original mark, featuring unique prints and reinvented classics. This collection is now at our Lowell shop. Stop by today to check it out! Click the more tab for more photos. (more…)

New Balance ML999BE & CM1600RB

New Balance ML999BE & CM1600RB

Rocking full suede with perforated panels, the New Balance 999 is dressed in blue for January. Paired with two toned grey midsole, the kicks contrasted with black detailing. Complete with black on the edges, the retro runner is part of the New Balance Spring 2015 collection. Alongside this pair is a 1600 also sporting a full Red suede look with perforated panels. These are now available at our Lowell location & online! Click the more tab for more photos. (more…)

Nike Dunk Low SB “Maple Leaf”

Nike Dunk Low SB Maple Leaf Feature

Nike SB Dunk Low Pro makes its return with a fresh new Gorge Green/Dove Grey variation. Multiple shades of grey fill in the low-cut silhouette’s leather overlays and sueded underlays, while gorge green adorns the laces, tongue, and inner lining. A hint of blue flashes about the tongue branding, while black handles the Swoosh and maple leaf embroidery on the heel. These are now available at our Lowell location. Stop by today and grab a pair! Click the more tab for more photos. (more…)

HUF Spring ’15 Footwear Collection

Huf Choice VC51006 DNVSB - Dark Navy Sudan Brown

Huf Classic Hi VC51016 NVSP - Navy Seaport

Huf Galaxy VC51005 MNSLB - Monument Slate Blue

The first delivery of HUF’s Spring 2015 Footwear Collection has just arrived! Stop by our Lowell location today to check them out! Click the more tab for more photos. (more…)

HUF Spring ’15

Huf Plant Life Socks

California brand HUF has just released delivery one of their new spring 2015 collection. For a series of looks, the label has linked with American artist and longtime friend of the brand Todd Francis. The limited edition lineup features collaborative tees, hats, and a skateboard deck. Be sure to stop by our Lowell location soon and check them out to get a hold of the items that you really want! Click the more tab for more photos! (more…)

Puma Suede Classic+ High Risk Red/White

Puma Suede Classic+ High Risk Red - White

The Suede Classic was a warm-up shoe made infamous by athletic greats such as basketball’s Walt “Clyde” Frazier and the track’s Tommie Smith. It hit new levels of fame during the ’80s dawn of b-boys and hip hop beats, taking over New York City blocks. And to this day, it remains PUMA’s most epic icon of sport-inspired style with its smooth suede and streetwise swagger. Now in stock at our Lowell location we have the high risk red/white colorway! These are a perfect sneaker for any occasion. Stop by today and check them out! Click the more tab for more photos. (more…)

Puma R698 Trinomic “Crackle” – Black

Puma R698 Trinomic Crackle Black Feature

To start off 2015, Puma is keeping it going with the Puma Trinomic R698 “Crackle Pack”. Originally released in the 1991, the R698 combines style, comfort, and technology. Part of the “Crackle Pack” features a clean Black colorway with an allover cracked premium leather upper. contrasting black outsole, and Trinomic technology for cushioning. This sneaker is now available at our Lowell location. Come by today and grab a pair before they’re gone! Click the more tab for more photos. (more…)

Converse Sea Star LS OX Mouse

Converse 147540C Sea Star LS OX Mouse

Catch an afternoon skate session at the local park, then head over to the harbor to sneak into a party at the yacht club later that night with the Converse Sea Star LS OX Men’s Skate Shoe. The Sea Star has a boat shoe-styling that’s been a Converse staple for decades, updated with EVA cushioning, a suede upper and a grippy rubber sole to take it from sea-worthy to skate-worthy. These are now available at our Lowell location in a grey colorway. Drop by the shop and check them out! Click the more tab for more photos. (more…)

Staple Spring ’15

Staple BMX Shirt Detail

Just arriving at our Lowell location are a few pieces from Staple – sticking their foot in the door, getting us ready for Spring! Part of this collection are some t-shirts and a jogger. Stop by today to check them out! Click the more tab for more photos. (more…)

CONS KA3 Ox – Black

Converse 147501C KA3 OX Black

Introducing the new Converse CONS KA3. This is Kenny Anderson’s third signature sneaker with the classic American brand Converse. This sneaker features CONS traction rubber for optimal board grip, drop-in Lunarlon sockliner for cushioning, vulcanized last for superior board feel, perforated memory foam collar forms to the foot and provides breathability and a gusseted tongue that offers stability and comfort. These are now available at our Lowell location! Stop by today and check them out! Click the more tab for more photos. (more…)

Nashua Consolidating to Lowell

To All of Our Loyal Persona Nashua Customers & Friends:

Persona is consolidating our Nashua operations into our larger Lowell location. We will be closing our doors in Nashua on February 21st at 7pm. Please be sure to come by this week for our huge Blowout Sale starting today through Saturday in Nashua only!

If you have not visited the Lowell location, please come see us soon! Persona will still be carrying all of your favorite brands & styles in-store as well as on-line, and you will also get to see other lines that we have featured only in Lowell.

We look forward to welcoming you to Persona Lowell, located at 51 Market Street (15 minutes from Nashua). Remember that our on-line web store is always open: www.shop-persona.com

Thank you for your loyal support as we continue building the Persona brand by offering our customers the best quality footwear and apparel lines in New England.
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BBC Spring ’15

BBC Plaid Buttondown Red Black Sleeve

BBC Spring collection is now in stock in limited quantities at our Lowell location and online shop. A nice mix of long sleeve styles and new logo tee’s. Printed plaid button downs are the sure standout from this collection! Stop in to pick up some new BBC gear before it’s gone. Click the more tab or title for a look at some of the styles in stock.
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Puma Suede x Alife Black/Amazon & White/White

Puma Suede x Alife Black - Amazon Feature

ALIFE x Puma Suede White-White Feature

Puma collaborates with ALIFE for a collection of Footwear. The Puma Suede, is made up in a nappy black or white suede. Both feature an alternating purple and orange formstripes with a gloving black or white leather lining, is given a true Lower East Side conditioning with a grunge wash all over. Featuring ALIFE branding on the tongue tab, innersole and rear heel windows with LES and NYC native callouts resplendent in gold leaf. These will be available at our Lowell location in very limited quantities Saturday February 14th! Click the more tab for more photos. (more…)

Saucony G9 “Neon Nights” Pack

Saucony G9 Neon Nights Pack

Saucony G9 Control BBL

The Saucony Originals “Neon Night” G9 Control Premium Pack is highlighted with three new colorways. Each pair is built with a rich suede base, toe box perforations and embroidered logo detailing on the heel, sitting atop a GRID technology sole unit for added comfort. The shoes feature accented colored in an Blue/Pink, Black/Grey and Olive/Grey. These will are available at our Lowell location & online. Stop by and grab yourself a pair! Click the more tab for more photos. (more…)

Nike Men’s Dunk Low Pro SB “Valentine’s Day 2015″

Nike Men's Dunk Low Pro SB Gym Redsail-Gum Light Brown

Just in time for Valentine’s Day, Nike has added another colorway under their Dunk Low belt. Featuring a textured gym red upper, grey suede paneling contrasts the base well while a white mid and matching Swoosh strike a proper balance. A gum bottom finishes off this sneaker making it one of the cleanest Valentine’s Day releases from Nike thus far. These are now available now at our Lowell location. Come by today and get yourself or your loved one a pair for this holiday! Click the more tab for more photos. (more…)

Adidas ADV Boost C76851

Adidas ADV Boost C76851 Feature

New for spring ´15 is the Adidas skateboarding ADV Boost. For the first time the boost technology is used on a Skateboarding shoe. This is Adidas’s ultimate cushioning system and reduces impact as the same time as giving energy back to the foot. The shoe also features a neoprene sock liner for perfect fit and plastic heel support for maximum protection. Alongside this sneaker is a wind jacket that perfectly matches this sneaker, so be sure to snag both pieces for a complete look. These are now available at our Lowell location! Stop by today and grab a pair for yourself because these are limited. Click the more tab for more photos. (more…)

Puma Suede Classic+

Puma Suede Classic+ Black - White

Puma Suede Classic+ Steeple Grey - White

The Suede Classic was a warm-up shoe made infamous by athletic greats such as basketball’s Walt “Clyde” Frazier and the track’s Tommie Smith. It hit new levels of fame during the ’80s dawn of b-boys and hip hop beats, taking over New York City blocks. And to this day, it remains PUMA’s most epic icon of sport-inspired style with its smooth suede and streetwise swagger. Now in stock at our Lowell location we have the black/white & steeple grey/white colorways! These are a perfect sneaker for any occasion. Stop by today and check them out! Click the more tab for more photos. (more…)

BWGH X PUMA R698 COLLECTION

BWGH x Puma R698 Collection

Brooklyn We Go Hard teams up once again with Puma for another premium collection of the R698 runner. The vintage silhouette is presented in three new colorways, each crafted with a premium nubuck, buttery leather, mesh, and jersey material for the Puma stripes. The three colorway set offers the R698 from light to dark looks, with a creamy white version, a grey-hued pair in the middle, and a dark blue pair. The BWGH x Puma R698 collection will release February 7th at our Lowell location & on our online shop! Be sure to grab yourself a pair because these are a limited release! Click the more tab for more photos. (more…)

Adidas X The Hundreds “Crush Pack”

Adidas X The Hundreds Adi-Ease Shoes - Collegiate Navy  Orange  White

The Hundreds x Adidas Jersey Navy Feature

The Hundreds x Adidas LS Hundreds Tee Logo

Part of the limited capsule “The Crush Pack”. The Hundreds and Adidas join forces to create an exclusive capsule of apparel and shoes. This is a soccer inspired collaboration that celebrates the combination of sports, street wear and skate scenes. Alongside this sneaker are Jerseys to match. These are now available at our Lowell location. Come by and check out the full capsule for yourself! Click the more tab for more photos. (more…)

Nike SB Dunk High “De La Soul II”

Nike SB Dunk High “De La Soul II” Feature

Nike SB has redone the De La Soul Dunk Lows now in a High Top. It’s been 10 years since the Low made is debut. These are done very close to the lows with the white leather and similar print. The inspiration is taking from New York hip hop trio De La Soul’s album cover. The album titled 3 Feet High And Rising released in 1989 and cover was done by the Grey Collective. The theme of the cover is that it is suppose to represent the “Daisy Age of Hip Hop”. These are a quickstrike release and will be available in limited quantities Friday Feb. 13th. They are releasing at the Lowell shop at 11am. First come first serve. Please plan ahead to avoid disappointment.

Nike SB Dunk High “De La Soul II”

Nike SB Dunk High “De La Soul II” Toebox

Nike SB Dunk High “De La Soul II” Tongue

Nike SB Dunk High “De La Soul II” Profile

Nike SB Dunk High “De La Soul II” Heel