Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods


Black Friday Sale Online


Cure your turkey hangover with our Black Friday Online Sale starting tonight at midnight! This Sale will only run for 24hrs so get your orders in before Saturday 12AM!

Staple x Naturel Holiday ’14

Staple Til Death Hoodie Detail

Staple Holiday collection has arrived at both locations. Along with the holiday collection is the Staple x Naturel collaboration capsule. Artist Naturel has put his spin on some iconic designs and brought them to life with his art and design style, using shapes and color to make up a strong collection from the Picasso Biggie hoody to the Till Death styles where he reworked the Jumpman logo. Both collections are inspired from retro sportswear styles and are sure to be a stand out this season! Stop in for your new Staple gear today or click the more tab or title for a closer look below.

Nike SB ‘Premier’ Dunk High Premium

Nike SB ‘Premier’ Dunk High Premium

Nike and Premier are teaming up again for another collaboration to create a visually striking Dunk High SB Premium sneaker entitled “Northern Lights”. This eclectic colorway derives inspiration from the illustrious Northern Lights constellation. Featuring a neon illuminated outsole, this model has speckled print along a majority of the ankle collar and heel counter, as well as dark hues throughout the upper. These will be dropping on Saturday the 29th in limited quantities at our Lowell location.

Black Friday Sale & Small Business Saturday


Are you ready for our biggest and craziest SALE of the year, Black Friday is almost here! This Friday both stores will be open from 9AM-9PM. We will have  storewide deals all day, so no matter what time you make it in you won’t be disappointed. Bring the crew or the whole family and be sure to not miss this once a year Sale!

Holiday Gift Cards


Persona Gift Cards are available all Holiday Season, but to make things even better for our customers we will give you an extra $10 for every $50 increment spent on a Gift Card! For example a $100 card will equal $120, a $200 card will equal $240. This offer runs through Dec 24th at both Persona locations. Be sure to mark Persona on your Wishlist this year!

New Balance CM496CP Regatta

New Balance CM496CP Regatta

New Balance and Boston based retailer Concepts have been on a roll this year! Following up their 997 release, the two have teamed up again on a 496 Model dubbed the Regatta’s. This Nautical inspired shoe boasts a premium Cow suede upper utilizing a vibrant red and turquoise to set off the Nautical inspiration. These 496′s have a scuff proof gum sole and 3M speckled laces in red or turquoise, while the insole has a water printed graphic and Concepts branding. These 496′s will be available in very limited quantities at our Nashua location and online shop this Saturday. Phone orders also accepted. Click more tab or title for a closer look below.

The Hundreds Fall/Winter ’14

The Hundreds Winter collection is now on shelves at both store locations! Everything you need to stay warm this Winter, from gloves and beanies to jackets and sweatshirts! Stop into your local Persona for the best selection of TH gear this Holiday! Click more tab or title for a closer look below at some of the styles that arrived, more available in store locations.

Asics Gel Saga Dark Green/Burgundy H41VK

Asics Gel Saga Dark Green_Burgundy H41VK 8026 Christmas Pack
The final piece of the Christmas Pack from Asics has arrived just in time for the Holidays. This Gel Saga boasts a premium nubuck upper with a nice use of grey and forest green leathers, while burgundy sets off the details and Asics branding. A speckled lace utilizes all three colors tying back to the shoe’s theme and upper while sitting on a cream midsole. These are now available in store at our Nashua location and our online shop. Click the more tab or title for a closer look below.

Penfield Winter ’14

Penfield Chatham LS Shirt

Penfield Fall/Winter collection is now in store and online. A nice mix of sweaters, flannels and winter accessories have arrived with this delivery. Known for their outerwear we also got in a selection of new jackets to keep you warm and dry this season from Parkas to insulated Down Jackets. Stop into our Nashua location for the full offering. Click more tab or title for a closer look below.

Persona Bucks


It’s that time of year again, Persona Bucks are back for the Holidays! From now until Christmas, any gift purchases will receive $10 back for every $50 you spend. This excludes sale items and Black Friday deals. Bucks can only be applied to future purchases. Start stacking up those bucks and use them later to save on other purchases, as they won’t expire until end of February 2015!

Asics “Christmas Pack”

Asics Gel Christmas Pack

Just in time for the Holidays, Asics has released the “Christmas Pack”, featuring a Gel Saga and Gel-Lyte III. Each variation is clad in a mix of suede and leather with contrasting shades gift wrapping the accents. These sneakers are the perfect clean sneaker for this season if you’re looking for something simple with a premium look and feel. The “Christmas Pack” is now available at our Nashua location & online. Be sure to add these to your wish list or get them as a gift for somebody else! Click the more tab for more photos. (more…)

Asics Gel Lyte III Burgundy/Soft Grey H440N 2513

Asics Gel Lyte III Burgundy_Soft Grey H440N 2513

The latest version of the fan-favorite Asics Gel Lyte III is dressed in burgundy and navy. Dominated by breathable navy mesh along its toe box, quarter panels, and signature split tongue, the seasonal GTIII sees burgundy suede overlays throughout while light grey contrasts hit the leather branding stripes and midsole. These are now available at our Lowell location. Stop by today and check them out! Click the more tab for more photos. (more…)

Nike SB Poler Pack

Nike SB Poler Pack

Portland’s Poler has joined forces with Nike for another exclusive release. In what will surely remind some fans of Nike’s popular ACG line, this winter-appropriate collaboration features a burnt orange suede upper, and is finished with an olive colored outsole, speckled brown bottom sole, matching colored Swoosh, as well as Poler’s logo on the shoe’s tongue. Brown rope laces are securely held into place by hiking ring eyelets, coming in both patterned and solid brown options. Also included in this pack is a Trainerendor in a Velvet Brown colorway – the shoe’s rugged sole is topped with asymmetric pebbled leather and suede paneling and finished in an earthy ACG-esque colorway. Lastly, there is a Blazer Mid in this pack which features an unfinished, off-white leather all on the upper with orange and brown canvas accents. This neutral, yet contrast-heavy colorway is the perfect addition for your Fall collection. A gum sole and faded cacti/foliage print on the upper giving this sneaker a classic and premium look. These are now available at our Lowell location. Stop by today and grab a pair or the whole pack for yourself! Click the more tab for more photos. (more…)

Nike Dunk Low Premium SB QS Disposable

Nike Dunk Low Premium SB QS Disposable Black_Pink Foil-White 504750 061 Angle 2

Nike SB has a lot in store for this Holiday season! Starting things off is the Disposable Dunk Low. To celebrate the tenth anniversary of legendary artist Sean Cliver’s “Disposable: A History of Skateboard Art,” Nike SB is paying homage with a Nike Dunk Low. The shoes will be available at our Lowell location in-store and via phone order Wednesday, November 19th in limited quantities. Click more tab for more photos below. (more…)

Gel Lyte III H425N

Gel Lyte III H425N Feature

From Asics we have the Gel Lyte III H425N sneaker from the Exploration Pack. These kicks are suede and mesh built with leather stripes in a colorway that balances blue, grey and red. The split tongue is one of the most innovative features on the Gel Lyte III models, featuring classic touches such as a Gel cushioned sole, 3M patches and padded tongue and collar. Now available at our Nashua location & online – stop by and check them out! Click the more tab for more photos. (more…)

Asics Gel-Lyte III ‘Outdoors Pack’

Asics Gel-Lyte III Dark Green_Dark Green H427L 8080

The other model of the Asics Outdoors pack has arrived at our Nashua location and online. These coincide with the Honey Mustard and red Gel 3′s, comprised of premium suedes and rugged nylons and two tone rope laces. This model boasts a forest green with orange accents and is sure to be a stand out this Fall from the Asics line. Stop in today or grab a pair via phone order or our online shop. Click more tab or title for a closer look below.

Jiberish Pop Up Shop


Starting this weekend we will be teaming up with our good friends from Jiberish, on a week-long Jiberish Pop-Up shop at our Nashua New Hampshire location. The event will run from this Saturday, November 8th to Saturday, November 15th and will feature the full Fall and Winter Collections from Jiberish. We will be kicking things off with a pre-party this Friday night at the shop from 7-11 with the Jiberish crew, free booze and music by DJ Doze. Be sure to stop in this Friday night for a brew and to check out the collections or during the week long pop-up! We look forward to seeing you there.

Saucony Grid 9000 Grey/White

Saucony Grid 9000 Grey-White Feature

For their latest Fall offering Saucony has suited up up the Grid 9000 in a white, grey and red colorway that screams classic! The timeless runner has been dressed in a grey perforated leather and mesh combination. Contrasting maroon accents appear throughout the sneaker along with white detailing on the logo, heel cap and midsole. This definitely a perfect go-to sneaker for the upcoming season. You can pick this up at our Nashua location & online. Be sure to check these out in store. Click the more tab for more photos. (more…)

Saucony Grid 9000 Black/Green

Saucony Grid 9000 Black-Green Feature

Here we have the Saucony Grid 9000 in a Black & Green colorway with hints of orange to create a perfect balance. The Grid 9000 is a a beast of a shoe that’s back from the archives to provide you with maximum support and control. The sneaker is composed of mesh and nubuck materials set in Black and features a neoprene sock liner. Crafted with a synthetic upper and EVA midsole for support and comfort. These are now available at our Nashua location & online. Make sure you check these out before they’re gone! Click the more tab for more photos. (more…)

New Balance US574BG

New Balance US574BG Feature

Paying tribute to legendary American artists who left their mark on our culture through unique color palettes and high-quality materials, this Made in the USA sneaker by New Balance features black suede with hints of neon green and purple. This sneaker is now available at our Nashua location & online! Check them out today before they’re gone! Click the more tab for more photos. (more…)