Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods
Persona | Premium Goods


Nike Zoom Stefan Janoski L QS Dark Obsidian

Nike Zoom Stefan Janoski L QS Dark Obsidian 2
Set for release this Saturday the 20th at our Lowell location only, a premium Croc leather Janoski in Obsidian navy. This Janoski is a ‘Quickstrike’ and will be available in limited quantities. A premium navy Crocodile leather wraps the entire upper which sits on a white midsole, making these Janoski’s a clean timeless pick up. Be sure to stop into the Lowell store this Saturday to pick up your pair, or call for more information. Click more tab or title for a closer look below.

Puma Sophia Chang

SC x PUMA social media-02

PUMA continues their groundbreaking collaboration with East Coast creative Sophia Chang. Sophia Chang is a successful illustrator, creator and designer who has been involved in the arts her whole life. Her approach to creativity spans multiple mediums ranging from prints, design and media with much of her work encompassing her own personal interests. To date, Chang’s portfolio includes work for Staple Design, Complex Magazine, Undefeated and now also PUMA. Persona will have the black Disc Blaze model available this Saturday at our Nashua location only, any remaining pairs will be offered on our online shop Monday. Call for ordering information on Saturday (603)886-2707.

New Balance ML574PGW ‘Pennant Pack’

New Balance ML574PGW
The first colorway in the New Balance ‘Pennant Pack’ is now in stock at our Lowell location. A soft blue suede 574 with a heather grey fleece material on the toe boxes and accent areas, while a navy leather trims the heel counter. A clean comfortable pick up for the Fall season. Stop in or call for ordering information, click the more tab or title for a closer look below.

Raised by Wolves Fall ’14

Raised by Wolves Pullover Varsity Black Detail
The new RBW Fall collection is now in stock at our Nashua store and online shop only. A solid collection from the Canadian based brand, continuing with their high quality fleece sweatshirts, and a nice mix of accessories and shirting. The new collection is a sure fit for New England! Stop into the store or our online shop and grab something from this new drop before it’s gone! Click more tab or title for a closer look at the new drop or peep their lookbook by Trashand at

New Balance M998HL

New Balance M998HL Feature

New Balance rounds out their recent made in USA offerings with the M998HL. Another arresting colorway, the American sneaker manufacturer coats their famed silhouette in a mostly black suede upper, accented by gun metal grey tones across the mesh heel cap, lace holes and heel support, with accents of royal blue, red and white across the “N,” midsole and embroidered details. These are now available at both locations. Stop by today to check them out! Click the more tab for more photos. (more…)

New Balance M1400HR

New Balance M1400HR Feature

For the Made in USA Authors Collection, New Balance has hooked up this pair of New Balance M1400R. Inspired by Joseph Heller’s novel, Catch-22, which is set during WWII, the shoe takes on a military look. More specifically, it has been fitted with olive green suede along the upper, all the while being accented with grey leather/mesh, as well as traces of red. Available now at both locations & our online shop! Make sure you grab a pair of these for yourself before they’re gone! Click the more tab for more photos. (more…)

Nike Dunk Low Pro SB Obsidian/Crystal-Mint

Nike Dunk Low Pro SB Obsidian_Crystal-Mint

The Nike SB Dunk Low Pro returns in a colorful new look ahead of fall. This colorway features a navy suede upper with a snakeskin-effect Crystal Mint leather Swoosh and matching heel tab, and bright red interior lining. Available now at the Lowell shop. Make sure you stop by and check them out yourself! Click the more tab for more photos. (more…)

The Quiet Life Fall ’14 Del 2

The Quiet Life Fall '14 Del 2 Paisley Hats

The Quiet Life has dropped their second delivery for Fall. Be sure to stop by the Lowell location to get your hands on some of this gear! Click the more tab for more photos. (more…)

New Balance MRT580GK

New Balance MRT580GK

A cult New Balance silhouette, the 580 is packed with all of the technology and innovation that has driven NB to create some of the best runners of all time. The MRT580AB features uppers constructed from a combination of nubuck and mesh making the sneaker very breathable, with the Revlite midsole unit offering an enormous level of comfort and support thanks to the roll bar sole unit. Now available at the Lowell shop, get your pair today! Click the more tab for more photos. (more…)

New Balance US574SL “Glow in the Dark”

New Balance US574SL

New Balance US 574 “Authors Collection” Made In USA Bred in a sweet patriotic Red suede upper with touches of White and Navy, the attention grabber though is the translucent Volt green outer sole – it glows in the dark! Available now at our Nashua location & online. Grab a pair today before they’re gone! Click the more tab for more photos. (more…)

Nike Dunk Low Premium SB QS “Beijing”

Nike Dunk Low Premium SB QS Beijing Side

Nike SB ‘Beijing’ Dunk Low will be available this Saturday Sept 13th, at 11AM at our Lowell location only in very limited quantitates. A nod to the classic Dunk Mid, now is a Dunk Low ‘Beijing’ inspired model utilizing grey, black and a red and gold Swoosh. A fury suede and crackled leather comprises the upper and makes these new ‘Beijing’s’ one for the OG SB heads out there! Stay tuned for more info and pics, call for more information. Click the more tab for more photos. (more…)

Saucony x Play Cloths “Strange Fruit”

Saucony x Play Cloths Feature

Play Cloths has just released their most recent collaboration with Saucony called the “Strange Fruit” pack. The new collection features the Shadow 5000 model—a common silhouette that Play Cloths and Saucony have collaborated on in the past—decked in colors inspired by exotic fruits. The runners feature a premium suede upper, tonal paneling, a star-perforated toebox, and a gum outsole. Available at our Nashua location Saturday 9/13/14 @ 11 a.m. Phone orders also acceptedClick the more tab for more photos. (more…)

McNairy Fall ’14


Highly respected menswear designer Mark McNairy New Amsterdam goods are now being stocked exclusively in our Nashua location and online shop. A select offering of tee’s, button downs, and his iconic Higgins Pants, by far the best joggers in the game are all on shelves now. McNairy is known for playing by no rules and setting trends for the menswear world. He makes every piece with originality and quality in mind and continues to outdo other brands with his styling and designs each season. The new selection of New Amsterdam by McNairy are now available in store and our online shop now. Click more tab or title for a closer look below.

Stampd Fall ’14

Stampd iPhone Cases

Stampd LA is now exclusively available at Persona locations. A high end street brand based out of LA has been building up a serious buzz with their attention to quality and detail, and are known for some interesting fits and styles you won’t catch from any other brand. Stop into either location soon as this drop won’t last and check out their Fall collection, select styles are also available on our online shop. Click more tab or title for a closer look at the new styles in stock, everything from phone cases and candles to shirting and headwear!

Ladies Vans

Vans SK8-HI Reissue (Liberty) Micro Floral
Various new styles for ladies Vans have arrived at our Lowell location! Liberty London x Vans Sk8-Hi is a classic must have collaboration for the season, along with other floral prints, leopard prints and solid color ways as well. Stop into the Lowell store today to check out the selection of ladies styles. Click more tab or title for a closer look below.

Nike Trainerendor Black/Metallic Silver/White

Nike Trainerendor Black-Metallic Silver-White Feature

Originally released as an ACG-branded silhouette, the Trainerendor makes a return for Fall/Winter 2014 as a part of Nike SB‘s lineup. Tweaked to feature a neoprene sleeve enclosed within a knit upper, the updated low-top boasts the likes of black suede overlays, a supportive midfoot strap, a patterned heel pull tab, speckled sole, and metallic silver hits throughout. These are a definite must have if you’re in need of something clean. Now available at both locations! Grab a pair before they’re gone! Click the more tab for more photos. (more…)

Nike Stefan Janoski Max L Black/White

Nike Stefan Janoski Max L Black-White Feature

The Nike SB Stefan Janoski gets a serious facelift with this runner inspired “Rest & Recovery” hybrid. This sneaker features a full suede upper and a one-piece inner sleeve constructed upper for maximum breathablity and comfort. The midsole features a combination of Nike Free and visible Air Max unit for comfort and protection. While the outsole has an added herringbone pattern for traction. Once you put these sneakers on, you’ll instantly feel how comfortable they are. This sneaker is full of technical features make these a lightweight breathable take on the classic Stefan Janoski you know and love. Now available at both locations, stop by and get a pair today for your next session! Click the more tab for more photos. (more…)

Saucony Shadow 6000 Injection “Running Man” Pack

Saucony Shadow 6000 Injection Pack

Inspired by the heritage of the silhouette, Saucony has released the Shadow 6000 “Running Man” Pack. The collection consists of four styles, all treated to white mesh and grey suede bases, with colored suede hits in red, forest green, blue or dark teal. Giving the pack its name is the retro logo located on the model’s tongue. These are now available for $100 at both locations & online! Grab a pair today! Click the more tab for more photos. (more…)

New Balance 574 “Stealth Pack”

New Balance 574 Stealth Pack

With the New Balance 574, it’s all about consistency. It’s always the same main ingredients, but different flavors. The brand has shown consistency over the years, blessing us with some stellar designs. This latest rendition of the classic silhouette is dubbed “Stealth”, and will have you loving the all black everything look. The shoe is composed of micro-fiber, synthetic leather, and Kevlar comes murdered out, with the exception of the white midsole. Pick up your pair today at the Lowell location before they’re sold out! Click the more tab for more photos. (more…)

Hall of Fame Fall ’14

Hall Of Fame Metal Ewing Snapback Hats

Following the release of their Summer 2014 collection, Athletic brand Hall of Fame introduces the first delivery of its Fall 2014 offering. The brand has continued their collaborative effort with New York City-based photographer Akira Ruiz, this time returning home to the Big Apple to shoot in the famed East River Park. The first drop includes their signature headwear of snapbacks, campers, and beanies along with an expanded apparel and accessories offering.

Highlights from the collection include the doreen mash-up jerseys with colorful camo blocks, knitted pinstripe jerseys, a tech fleece program featuring crews and pullovers in solids and camo blockings, and a slew of graphic T-shirts with clever design and sports references. Available now at the Lowell shop. Click the More tab for more photos. (more…)