Persona is proud to present our first collaborative project with our close friends at The Hundreds. This collection and graphic tells the story of our roots while embodying the essence of The Hundreds brand. This collection tells a deep story from start to finish and has more authenticity than most, from the graphic, to where we shot this look book, to the packaging for the shirts. The collection will be available this Friday November 22nd at our Nashua location from 7-10 PM, and will release online the following day at 11AM EST.
The “Live Free or Die” collection celebrates The Hundreds’ and Persona’s time-honored history together and introduces two new T-shirt and crewneck offerings – both featuring a custom designed graphic emblazoned across the front and a dual-branded The Hundreds X Persona logo at top back. The custom graphic is inspired by a New Hampshire historical site, “Old Man of the Mountain,” which boasts a series of granite cliff ledges along the Cannon Mountain range resembling the silhouette of a gentleman’s profile. The image integrates the aforementioned landmark, “Old Man of the Mountain,” with The Hundreds’ very own icon, Adam Bomb, to produce the “Adam on the Mountain” graphic embraced in all pieces of this collaboration.