Established in 2008, Persona is Northern New England’s original and premier destination for footwear and apparel, and specializes in offering premium quality products from multiple genres in a contemporary shopping atmosphere. Persona is the heartbeat of today’s fashionista in Northern New England, allowing individuals to have their own personal sense of style. 

Lowell, MA- Our flagship location, located in downtown Lowell focuses on carrying an array of the best footwear brands. Offering a premium selection ranging from athletic and action sports to contemporary and casual styles. Complimented by a premium selection of core streetwear to contemporary menswear. 

Come in and visit us, as we offer additional brands and selections in the store that may not appear on-line.