The Hundreds x Persona “Live Free or Die”


– The “Live Free or Die” collection celebrates The Hundreds’ and Persona’s time-honored history together and introduces two new T-shirt and crewneck offerings – both featuring a custom designed graphic emblazoned across the front and a dual-branded The Hundreds X Persona logo at top back. The custom graphic is inspired by a New Hampshire historical site, “Old Man of the Mountain,” which boasts a series of granite cliff ledges along the Cannon Mountain range resembling the silhouette of a gentleman’s profile. The image integrates the aforementioned landmark, “Old Man of the Mountain,” with The Hundreds’ very own icon, Adam Bomb, to produce the “Adam on the Mountain” graphic embraced in all pieces of this collaboration.

The Hundreds x Persona “Live Free or Die” Collection will release on Friday, November 22nd at 7-10 PM at our Nashua location only. First 100 customers will get limited edition packaging and stickers with their purchase!

Online release November 23rd at 11am EST

In both store locations if supplies last Monday November 25th

Stay tuned for our full look book and detailed photos of this collection next week on our site and the



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